Although “Doug McDermott Bobble Head Night” was the designated theme for tonight’s nail-biting victory over Big East counterpart Seton Hall, a select group of Creighton students embraced a separate agenda. As the countdown to tip-off dwindled, the usual diehard fans assumed their positions in the front row of the bustling CenturyLink Center. However, the typical “Roll Jays” signs and vibrant Creighton blue attire were not as apparent as usual. Instead, the Bluejay faithful were adorned in pool attire. Wielding swimwear, inflatable sharks, and signs reading “#FixThePool”, the members of the so-called “Fix the Pool Movement” battled the best college basketball player in the country for camera time in order to broadcast their message.

Brad Williams Photography Photo from https://twitter.com/bradwphoto/status

Brad Williams Photography
Photo from https://twitter.com/bradwphoto/status

To clarify, our university’s swimming pool draws an outrageously close resemblance to both the Mojave Desert and my theology professor’s personality – extremely dry. While I have failed to pinpoint when the pool was last used, I have concluded after speaking with several alumni this past weekend that it was long, long before ‘Nam. That being said, I now present to you the top five reasons why the pool should be resurrected.

1. For the scorchers. Although Omaha isn’t exactly the most desirable vacation spot, it certainly does have its fair share of blazing hot days. That being said, it would be ideal to have a place to cool off besides the fountain outside of Swanson Hall (Public Safety does not approve).

2. For the athletes. As a distance runner, I know from firsthand experience that aquatic exercise is the best way to stay in shape while nursing an injury. Thus, filling the pool with the good ole H20 would be a major asset to our athletic program.

3. For the Average Joes/Josephines. No, I am not an avid swimmer. No, I do not own a speedo (you’re welcome or sorry, depending on who’s reading this). And no, chlorine is not my scent of choice. But I must admit that I would not mind fine-tuning my cannon ball before spring break.

4. For convenience. As of now, students wishing to take a dip have a grand total of two options – the YMCA and Carter Lake, neither of which are worth anyone’s time when we have what could be a perfectly fine pool right here on campus.

5. For the absurd amount of money we pay to call this wonderful university our home. Creighton is expensive… really expensive. So to all the naysayers of this unofficial aquatic revolution, be thankful it’s #FixThePool and not #BuildAWaterpark. Just saying.


My roommate actually took the time to make a Facebook page for today’s game… https://www.facebook.com/events/1399449986981849/

And for what it’s worth, the world’s best water parks. http://www.cnn.com/2013/07/31/travel/worlds-best-water-parks/


The Backup Screen

Aside from sports, I don’t watch that much television. For TV shows I’m a Netflix guy mainly because I dislike planning my day around the boob tube. However, it is always hard not to tune in when my Twitter feed is blown up with information about a show or event. That’s when the element of curiosity enters the room and proceeds to taunt me like Richard Sherman. And if I’m doing something important like studying or eating white cheddar popcorn, chances are I’m going to pause the task at-hand to get up and turn the TV on (our remote is broken). This development in social media usage is easy and effective for any televised occasion, especially when holiday-esque events like the Super Bowl and the Olympics roll around.

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That being said, I definitely participate in this second-screen trend. I usually find it worthwhile to check out the variety of reactions and comments that are tweeted by the accounts I follow. At the same time, I usually tweet once or twice during a game – maybe even three times if I’m feeling especially outspoken. My most recent second-screen Twitter activity was during the Creighton game earlier today. McDermott tied his season high of 39 points as the 18th ranked Bluejays thumped the 6th ranked Villanova Wildcats. Although I only tweeted once, I easily could’ve tweeted enough to lose a substantial amount of followers considering how exceptional we played in the biggest game of the season thus far. I also keep close tabs on the team’s Twitter account so I can see the game-day graphics and promotional material I put together.

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As great as this trend is, there is one major drawback that comes to mind. Unfortunately, it facilitates cyber conflict, especially among rival fans and players. Because social media is so dangerously accessible, infuriated viewers can post their unfiltered thoughts in a matter of seconds for all of humanity to see. Thus, athletes are frequently force-fed excessive amounts of explicit hate mail. Besides this, I think this phenomenon is a valuable promotional tactic that can be utilized by just about any show, event, or company to increase viewership.­

A link to the game-day graphic I threw together yesterday afternoon… http://instagram.com/p/kfQDStAsL0/

And more on this trend. http://www.forbes.com/sites/jeffbercovici/2013/10/10/the-second-screen-phenomenon-is-much-bigger-than-twitter-and-facebook/